SEO Basics: What Every Website Owner Should Know
SEO (Search Engine Optimization) is the practice of optimizing websites to rank higher in search results. It involves improving site structure, content, and links to make a site more attractive to search engines.
A successful SEO strategy includes on-page optimization (like keyword usage and meta tags) and off-page tactics (like backlinks and social signals). Both play a role in increasing a site’s credibility and relevance.
Ignoring SEO can lead to low visibility and lost traffic. By implementing basic SEO techniques, website owners can enhance their chances of being discovered by potential visitors and customers.
