The Role of Keywords in SEO and Search Rankings
Keywords are the foundation of SEO, helping search engines understand the content of a page. Using relevant keywords strategically in titles, headings, and content improves a page’s chances of ranking higher.
However, keyword stuffing—overloading content with too many keywords—can harm rankings. Instead, a natural, user-friendly approach is recommended. Search engines now prioritize quality over quantity.
Keyword research tools help identify the best terms to target. By choosing the right keywords, businesses can attract the right audience and improve their website’s performance in search results.
